What Happens When Your Sales Plan Gets Punched in the Face?
You’ve just rolled out your new sales plan. Now what?
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Bill Hobbib
Bill Hobbib builds revenue engines that turn strategy into revenue growth. As CMO at Varicent he works with our sales teams to accelerate go-to-market execution, refine positioning, and drive measurable impact.
A marketing leader behind six unicorns—including three acquired at 10X revenue valuations—Bill has helped scale organizations like Oracle, Bullhorn, DataRobot, and now Varicent. He’s helped bring to market multiple AI innovations, including GenAI Assistants to help organizations unlock revenue faster. His expertise and insights on marketing, sales planning and go-to-market alignment have helped enterprise leaders across multiple industries optimize their revenue operations.
With a B.S. in Computer Science from MIT and an MBA from Chicago Booth, Bill brings technical depth and a results-first mindset. At Varicent, he's focused on helping companies eliminate go-to-market silos, build alignment across teams, and unlock revenue growth—without the guesswork.
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The Hidden Costs of an Inflexible Sales Compensation Solution
As a CMO, I have the opportunity to speak with many sales leaders about their experiences with sales performance management (SPM)...
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Breaking Free: The Hidden Costs of Legacy Enterprise Planning Systems
As Chief Marketing Officer at Varicent, I frequently have the chance to speak with sales and revenue leaders about their challenges...
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Why Sales Compensation Systems Fail at Scale (And What to Do About It)
As a CMO, I frequently speak with sales and revenue leaders who share their frustrations with sales performance management (SPM)...
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7 Trends That Will Redefine Sales Performance Management in 2025
2025 is set to be a transformative year for Sales Performance Management (SPM). It won’t be about reinventing the fundamentals—it’ll be about...
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