How to Measure Account Health Using Account Coverage and Engagement
During times of economic crisis, focusing on your existing customer and prospect relationships is one of the few keys to growth. Account health is...
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Marko Savic
Marko Savic was formerly the Director of Product at Varicent and is now the CMO at Powernoodle. Well-versed in overseeing the planning, development and execution of marketing and sales ops initiatives, he has played vital roles in aiding growth across large B2B organizations.
Marko holds a Bachelor of Design from York University.
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Adapting Your Sales Models in a Crisis: Pipeline Coverage & Ratios
How do you model your revenue plan during a global crisis? We’re not in normal times right now. Your sales forecast and previous funnel models are...
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How to measure SDR outbound programs
Outbound programs are a great way to reach out to cold leads and re-engage leads from previous sales attempts. However, outbound programs create a...
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How to think about Leads vs. Contacts in Salesforce
This post is adapted from an essay I wrote for Modern Sales Pros. Due to popular demand for a more shareable version, I’m posting it here. ...
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The Silo-Breaking Workshop
So how do we get alignment from here? The solution sounds obvious, but it’s tough to pull off in practice – and that’s to get everyone in the...
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How to Build a Cross-Functional, Revenue-Focused Business
This is part of a series of interviews with B2B revenue leaders. This interview is with Joe Gelata, Director of Business...
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What is a Chief Revenue Officer (CRO)?
This is part of a series of interviews with B2B revenue leaders. This interview is with Mark Roberge, the former CRO of Hubspot...
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What is Sales Operations?
This is part of a series of interviews with B2B revenue leaders. This interview is with Kenny Goldman, Co-Founder at Kicksaw. Note:...
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How to Improve Account Engagement with Networking
This is part of a series of interviews with B2B revenue leaders. This interview is with S teve Woods, CTO at Benevity. Note: at the time of...
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