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Critical Insights: SBI Value Creation Report Reveals Declining Go-to-Market Confidence

Siloed operations across sales and revenue teams are stalling profits, and executive confidence in the ability to hit revenue goals is shrinking.
How do you craft a winning strategy that hits revenue targets and stays within budget? 

This report offers insights into revenue leaders’ value creation plans, the need to reassess and refine go-to-market strategies, and new approaches to consider to increase revenue performance, even with limited investment.

Report Preview Top Insights Who Is It For DOWNLOAD NOW

SBI Value Creation Report Preview

This industry-leading research report includes:

Data from CEOs and other C-level executives on how they are planning for value creation, and the go-to-market strategies that can get them there.
Unique findings that should drive planning for H2 2024 and beyond.
Insights on how go-to-market team members can support their leadership’s top initiatives.

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3 Key Trends for Revenue Leaders and Go-to-Market Teams

2x Increase

in Profit-Focused Initiatives

More CEOs are now prioritizing value creation by strategically managing expenses, signaling a continued shift towards profitability-focused programs over growth initiatives.

Only 52%

of CEOs are Confident in Growth Plans

CEO confidence in go-to-market plans has taken a noticeable dip, sliding from 68% to just 52%, reflecting a growing skepticism of the strategies and programs in place to achieve revenue goals.

74% of Companies

with Effective GTM Strategies are Meeting or Exceeding Revenue

Organizations getting their go-to-market strategies right are significantly outperforming those who are not. Optimizing the GTM model is one of the single biggest levers of growth.

Who Needs This Report?

Sales Ops Teams

The right GTM strategies can restore executive confidence and create sustainable revenue. Learn how executives are weighing revenue priorities so you can provide feedback on where and how your team can help align the sales organization.

Sales and Revenue Leadership

In an environment where growth is expected with minimal investment, sales leaders must meet ambitious targets with current resources. Learn how to position your sales strategy to align with your CEO’s vision and gain the confidence of your C-suite.

Sales Comp Professionals

Sales compensation is a crucial lever for optimizing the broader go-to-market strategy. Learn how to translate your leadership’s priorities and align your incentive programs with your organization’s top priorities.

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Don’t let an inefficient go-to-market plan threaten profitable growth. Download the SBI CEO Value Creation Pulse, Summer 2024 report today and confidently connect your strategies.

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