Varicent recognized with the highest possible score in the innovation criterion, noted as “the only solution evaluated with an in-depth set of AI capabilities.”
March 11, 2025 – [TORONTO, ON] – Varicent, a top provider of sales performance management (SPM) and incentive compensation management (ICM) solutions, has been named a leader in The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025.
Varicent earned the highest possible scores in 16 criteria, with the report stating "Varicent’s vision of establishing its solution as the backbone of sales performance for customers is backed by a track record of innovation along with a roadmap that has proven it can deliver on its promises. Varicent is unique in the category, with a long track record in SPM/ICM and a sense of urgency to innovate that matches the level of a startup."
The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology marketplace and is based on analyst analysis and opinion. This ranking report provides a competitive positioning of technology providers, used as a starting point by end users who are evaluating technology to determine which vendors to shortlist for further consideration in their own purchasing decisions.
“We’re not here to follow industry trends, we’re here to set them,” says Marc Altshuller, CEO, Varicent. “To us, Forrester’s recognition of Varicent as a leader acknowledges our commitment to delivering AI-powered, enterprise-grade solutions that help sales organizations maximize revenue and adapt to changing business needs. As experts in incentive compensation and sales performance, our goal is to empower sales and revenue teams with the tools needed to motivate seller behavior, increase agility, and ensure compensation spend is driving revenue results.”
AI and automation capabilities
According to The Forrester Wave™ report, "Varicent is a strong fit for sales teams looking to use advanced SPM/ICM capabilities to bring out the best in their sales organization." Varicent attributes the findings to its comprehensive capabilities essential for driving revenue in dynamic enterprise organizations.
The report states that Varicent “is also the only solution evaluated with an in-depth set of AI capabilities."
Highest ranked in the strategy category, with the highest possible scores in the vision, innovation and roadmap criteria
Varicent received the highest possible scores in criteria within the strategy category including vision, innovation, and roadmap, which Varicent sees as reinforcement of its track record of delivering continuous advancements in the SPM and ICM space. The report states that, “Varicent is distinct for its range of capabilities, with one reference customer stating that the solution ‘changed my life.’”
The report acknowledged Varicent with the highest possible scores in criteria within the current offering category including:
- Advanced AI capabilities
- Calculation processing
- Plan modeling and scenario-planning capabilities
- Crediting
- Dispute resolution management
- Data transformation and management
Sales and revenue teams relying on outdated incentive compensation solutions face challenges such as disconnected data, limited visibility, and inefficient processes. Newer vendors do not offer the depth or array of capabilities needed to support modern enterprise sales organizations. Varicent’s technology successfully bridges these gaps by providing enterprise-grade, AI-powered automation, analytics, and actionable insights that help businesses quickly create high-impact compensation strategies that drive results.
Access the full report
To learn more about why Forrester named Varicent a leader, access The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
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About Varicent™
Varicent delivers market-leading SaaS software solutions that empower revenue leaders to drive growth. Its solutions are designed to help customers design, amplify, and optimize go-to-market strategies that create a connected path to revenue. Organizations worldwide leverage Varicent’s solutions to set smart goals and territories that maximize revenue potential, use AI-driven insights to make proactive commercial decisions, and create incentive programs that amplify the sales strategy and achieve revenue goals. To learn more about Varicent, visit www.varicent.com.
Varicent, Varicent and design, and Symon are trademarks or registered trademarks of Varicent in the USA, Canada, and other countries.
Media Contacts
Bill Hobbib, Chief Marketing Officer
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