The business world is changing at a rapid pace. The key to success lies in a company's ability to not only anticipate change but effectively implement it.
In Part I of this series, Varicent’s Director of Product Marketing, James Mulligan, and Senior Director, Product Marketing, Curtis Schroeder, explore why most companies struggle to be truly "change capable" and how connected Go-To-Market (GTM) planning plays a pivotal role.
Watch and learn:
- Why the rate of change in our businesses is accelerating and the impact it has on overall performance.
- How a company's sales performance is linked to its capability to proactively anticipate and implement change.
- The common pitfalls that prevent most companies from becoming truly "change capable" in today's dynamic business environment.